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    KNOWLEDGE BASE ARTICLES

    Google Analytics, Introduction To Analytics

    Search Box In Google Analytics 4 Properties

    Search is available in all languages supported by Google Analytics 4 properties in Google Analytics. If you click in the search box, you see recent searches and reports you have opened. As you type in the search box, Analytics provides suggestions to help you find information, bolding the suggested portion of the text. You can…

    Google Analytics, Introduction To Analytics

    Find Your Way Around Analytics

    Google Analytics 4 is the next generation of Analytics. Use the following labeled image to find your way around the interface of a Google Analytics 4 property so you can familiarize yourself with the main parts of Analytics. Switch between accounts and properties In the top-left corner of the Analytics interface is a menu you…

    Google Analytics, Introduction To Analytics

    Why Does Google Analytics Look Different?

    If you set up a website on Google Analytics after October 14 2020, you probably created a Google Analytics 4 property. Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics. One advantage of a Google Analytics 4 property is that you can use…

    Google Analytics, Introduction To Analytics

    Introducing The Next Generation Of Analytics, Google Analytics 4

    Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps GA4 is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey Uses event-based data instead of session-based Includes privacy controls such as cookieless measurement, and…

    Google Analytics

    Understand How Analytics Stores And Displays Data

    How data is stored in Google Analytics Google Analytics stores data from your website or app in two types of tables optimized for either performance or flexibility. One group of tables aggregates your data to provide fast, unsampled results to the most common requests. The other group of tables stores more granular event and user-level…